Playtech's sports betting platform is a new product utilising sophisticated technology to deliver a comprehensive sportsbook offering.

Playtech's sports betting platform is a new product utilising sophisticated technology
to deliver a comprehensive sportsbook offering, while at the same time substantially reducing or minimising the operating infrastructure normally incurred by an operator when running a substantial trading book. Liability management expertise and large trading teams are usually the core cost for well-established sport betting operators.

The platform centres around the use of a sophisticated risk management suite and mathematical algorithms to automatically adjust the prices (odds) offered in order to remain within a predetermined level of financial exposure. Substantial automated market sampling of odds and available hedging liquidity allows operators to effectively risk manage their real-time risk exposures while still maintaining a competitive offering across a wide range of sports and bet types.

The platform has incorporated the full functionality necessary for a sophisticated sportsbook operator but would deliver substantial operating efficiencies. This is increasingly attractive to operators as competition increases, and as the range of sports covered and bet types expands. The product also provides a unique opportunity for non-specialist operators to develop a cost-efficient sports offering. Such operators want to have a full product range, but do not wish to compete on pricing against well established specialist sportsbooks. This is expected to be of particular interest to operators such as lottery or with an entertainment-based background working in locally regulated markets, whose player demographics are not predominantly sports-focused.