Playtech's Live offering consists of both live dealer tables played online, and broadcast TV game shows. Each are geared towards bringing the experience of a land-based casino into the player's home in real time.

The Live platform drives important cross-channel traffic, blurring the boundaries between land-based and online environments. The Live and TV formats attract a very broad range of participants who enjoy the interaction with the dealers and the enhanced community feel of the playing experience, across a range of casino table games and bingo. Both formats have experienced substantial growth in 2009 and are expected to develop into important revenue contributors in the medium term.

Live dealer tables
Playtech's live dealer centres are designed as real, land-based casinos, which enable operators to attract traditional land-based players into the online arena. In the Asian region there is also a strong 'seeing is believing' cultural preference for live dealing. Operators have the option to use private tables, where they can fully promote their brand and their other product offerings, through specific targeted promotions.

Live games are also a useful conversion tool for land-based operators to leverage players into becoming regular online casino players. This increases their overall life time value as they generate more revenue through greater attendance at the land-based casinos.