Acquisitions strengthen product portfolio
Through acquisitions Playtech strengthened previously under-represented product
areas: GTS delivers a sophisticated games platform with the ability to integrate
3rd party games and localised content; Virtue Fusion brings market-leading network
liquidity to Playtech's bingo product in what has been the fastest growing online
segment in 2009.
Following the acquisition of sportsbook software provider P2P, Playtech soft-launched
its sports betting product at the end of 2009. This is targeted at operators who
wish to have a complete product offering for their local market. Through its automated
features it offers a unique opportunity to penetrate a new area without substantial
investment in building a trading team for odds pricing.
Playtech now has a full suite of products supported by the most sophisticated operating
platform in the market. Our licensees are able to seamlessly add additional products.
The single unified platform is a significant competitive advantage, and gives operators
the ability to maximise substantial cross-selling opportunities.
Strategic partnerships deliver global reach and deep local relationships
Playtech has sought to partner with other B2B providers to target locally regulated
markets where the combined skill-set delivers substantial benefits in terms of global
reach and deeper local experience and relationships in particular market segments.
The most significant of these is the new joint venture with Scientific Games focusing
on lottery operators worldwide. This has broadened Playtech's reach and expertise
in what is a highly regulated and principally government-controlled environment.
Scientific Games has nearly 40 years' experience and a considerable footprint both
in the key US market and with over 60 international lottery contracts.
In addition the software partnership with Scientific Games' subsidiary, The Global
Draw, brings critical mass to Playtech's server-based terminal business, Videobet.
Playtech has also partnered with Sportech, which has both a football pools business
and a newly acquired international pari-mutuel horse racing operation. This partnership
will offer cross-selling distribution opportunities for both parties and again strengthen
Playtech's position with key operators.
These strategic partnerships will immediately give Playtech detailed local understanding
and relationships with existing operators who are known to be looking to enter the
online or server-based gaming market.
Playtech now has a full suite of products supported by the most sophisticated operating platform in the market.
The single unified platform is a significant competitive advantage, and gives operators the ability to maximise the substantial cross-selling opportunities.