Our Business
Playtech Business Model
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Our business model is centred on the continual development of market-leading gaming products and content. These are provided to a diverse range of operators across both global and locally regulated markets.

Our revenue share model ensures that the business is fully aligned with its licensees, developing a strong and mutually beneficial relationship focused on achieving their business objectives.

The cornerstone of Playtech’s offering is the unique operating platform (the IMS system), that enables operators to license one or more of Playtech’s products in a cross-platform or standalone offering.

Operators maximise player yields through crossselling opportunities onto higher margin games, and, with the continual development of new content, they enhance the player experience and therefore player longevity. Operators can elect for a single product or a complete turnkey solution, with business services to meet their individual requirements.

The Turnkey Operational Service Pack encompasses a comprehensive range of tools designed to maximise the profitability of every gaming operation.

Playtech’s experience in locally regulated markets, such as the UK and Italy, is a crucial part of the Company’s success, and holds substantial long-term growth opportunities for the Company. With governments beginning to explore online gaming, particularly lottery operators, Playtech is already looking towards the B2G market for the opportunity for future growth and consolidation.

Membership of the World Lottery Association and close relationships with regulators worldwide reflect Playtech’s strong reputation. This is aided by Playtech’s profile as a public company listed on the London Stock Exchange’s AIM market.



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> B2B

Playtech is a pure business to business (B2B) player. This avoids conflicts or confidentiality concerns with licensees.

b2b

Operators can elect for a single product or a complete turnkey solution, with business services to meet their individual requirements.