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Italy: case study


Italy regulated tournament poker in Q3 2008.

From autumn 2008 the annualised revenue from tournament poker has grown rapidly. Since March 2010 bingo has been regulated. Cash poker tables are due to be permitted in H2 and casinos later in the year.

Italy Casestudy

Regulatory Environment
A players' ability to participate online is determined by where they reside. In many jurisdictions, while there may be no specific regulation, players have limited restrictions on their ability to access gaming sites which are licensed in jurisdictions such as Malta, Gibraltar and Alderney.

Regulated markets
For an onshore market to develop, the enactment of positive legislation and related regulation at state or national level can provide a stronger platform for an online gaming market. The combination of legislation and regulation defines the potential market and operating environment, as has been the experience in the UK, and more recently in Italy, Serbia and Estonia.

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Improved player management systems are key elements in increasing player loyalty and enhancing an operator's cross-selling potential.