Regulatory Environment
A players' ability to participate online is determined
by where they reside. In many jurisdictions, while
there may be no specific regulation, players have
limited restrictions on their ability to access gaming
sites which are licensed in jurisdictions such as Malta,
Gibraltar and Alderney.
Regulated markets
For an onshore market to develop, the enactment of
positive legislation and related regulation at state or
national level can provide a stronger platform for an
online gaming market. The combination of legislation
and regulation defines the potential market and
operating environment, as has been the experience in
the UK, and more recently in Italy, Serbia and Estonia.
Improved player management systems are key elements in increasing player loyalty and enhancing an operator's cross-selling potential.